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Insider's Guide to Face Serums

We are here to break the minimal skincare routine concept. One product suits all skin types and addresses all skin problems is a myth. The golden rule of Cleansing, Toning, and Moisturizing has evolved, and facial serums seem to have made their way to CTM. But this surplus product has created a massive confusion due to the variety of products available in the market.

We are here to walk you through the ins and outs of face serums and answer all your questions including what they are, how they can benefit your skin, and the best times of day to use them.

A-how to guide for serums.

We’re all unique and have varying wants and needs when it comes to our precious skin. These luxurious drops are specifically curated to address different skin issues and to cater to different skin needs. Serums are loaded with high volume of potent active ingredient to deeply and efficiently penetrate the skin, boosting your complexion, giving you a youthful natural glow.

Lets understand the benefits of each types of facial serum to reap the maximum benefits out of them.

Anti-Aging serum

Collagen production starts to diminish by 1% each year once you enter your 30s. Here comes the role of anti-aging serums, which target fine lines, sagging and wrinkles. Packed with ingredients like bakuchiol (natural form of retinol), that focus on increasing cell turnover and protect from free radicle damage. According to a 2006 clinical study from the University of Michigan, regular application of topical vitamin A yields smoother skin and a reduction of fine lines. Proline (essential amino acid) that increases elastin and collagen production. Ceramides, a superstar, creates a barrier that helps prevent moisture loss — keeping skin hydrated, plump, and supple.

THE BARE BAR AGELESS BEAUTY SERUM, an overnight complex that does all the hard work while you sleep peacefully. This serum for dry skin contains 99% active bakuchiol combined with ceramides, proline and super food - avocado oil, which synergistically helps rejuvenate the skin, smooths out the overall texture while firming and plumping the skin.

Brightening serum

A power house for achieving perfect glowing skin look. These serums mostly contain ingredients like niacinamide, vitamin C, alpha hydroxy acids and glutathione to target hyperpigmentation and uneven skin tone. Brightening serums work by smoothing your complexion, fading any age or sunspots, evening skin tone, and diminishing hyperpigmentation to revive your radiant complexion.

THE BARE BAR radiance revive serum infused with Kakadu plum which is the world’s richest source of vitamin C and much more stable than its synthetic counterparts. As this 2013 article from the Indian Dermatology Online Journal says, stabilized vitamin C compounds are easier for the skin to absorb than pure vitamin C, making the serum more potent.

Acne/Blemish serums

Serum for oily skin play a proactive role in preventing acne breakouts, acting as a pre-emptive defence against skin imperfections like acne scars and accumulated dead skin cells. They also work to tighten the skin, unclog and reduce the size of pores, absorb excess oil, and alleviate redness and irritation. Packed with beneficial ingredients, these serums often include salicylic acid, alpha-hydroxy acid (AHA), beta-hydroxy acid (BHA), zinc, and soothing botanical extracts along with Niacinamide. It was highlighted in a 2010 study from the Journal of Clinical and Aesthetic Dermatology, for improving uneven skin tone by fading hyperpigmentation and blotchiness.

THE BARE BAR Purity-Pro Acne Serum combines the power of Mandelic acid, a proven acne-fighting ingredient, with soothing tea tree extract and niacinamide to create a synergistic formula that effectively addresses blemishes while promoting overall skin health. Embrace the power of these carefully selected components to achieve clearer, more radiant skin.

Hydrating serum

A category of meticulously crafted serum for dry skin to quench it’s thirst. These serums work in harmony with your moisturiser to provide and boost the hydration levels of your skin. Combining ingredients like aloe vera, niacinamide vitamin E, nourishing oils and the star of all hyaluronic acid, whose appeal lies in its ability to hold 1,000 times its weight in water. Niacinamide, also known as vitamin B3, is a versatile ingredient boasting numerous benefits, including decreasing epidermal hyperpigmentation and reducing pigmented spots as we age. It also improves the skin barrier function which means less irritation and redness and also decreases trans epidermal water loss per a 2010 study in the Journal of Clinical and Aesthetic Dermatology.

THE BARE BAR Dual Action Replenishing Serum includes cactus and blue pea extract that help soothe the sensitivity along with aloe, coconut oil, niacinamide and hyaluronic acid that deeply replenishes the moisture level of your skin. This serum Provides dual support for both sensitive and dehydrated skin.

Repair and protect serum

Our face endures a daily battle against the pollutants, accumulating noble battle scars over the years. Daily exposure to the sun's harmful UV rays, coupled with seasonal changes and the routine application and removal of makeup, or worse, leaving it on overnight, takes a toll on our sensitive skin. These reparative and renewing serums stimulate the skin's natural repair functions, fading away acne scarring and sun damage while promoting the growth of essential skin cells like collagen and elastin.

THE BARE BAR Pollution Barrier Serum, features Pollushield, is the best face serum to shield against harmful free radicals caused by daily aggressors along with ceramides which improves the barrier function of the skin, making this serum the perfect ally in guarding your lovely yet tired skin.


Facial serums are potent combinations of active ingredients that penetrate the skin’s surface for optimum effectiveness and show visible results in short amount of time. It is loaded with active ingredients for various sources, that can be synthetically derived or are completely natural like our range of active that are derived from 100% organic and toxin-free ingredients.

Being lightweight in texture and quick absorbing, face serums are applied to clean face directly and followed up with a moisturizer for added hydration. Only a few drops of these highly concentrated formula is enough for one application, making a small bottle go a long way.